#tv-tourism

Set-jetting: 8 series from 2025-2026 that became destinations (and how to avoid the The White Lotus effect)

Set-jetting is travel driven by a series or a film — and in 2025-2026 it became a market force. The White Lotus S2 turned Taormina into a double-decker tour-bus hell. S3 did the same to Koh Samui. Bridgerton clogged Bath. House of Dragon pushed Cáceres to capacity in July. This guide maps the 8 shows pulling the most travel today, lays out the 6-month rule to dodge peak crowds, and offers alternatives that deliver the same backdrop without the selfie line.

Curadoria Voyspark · May 11